Press Release

SURVEY SHOWS CONSUMERS’ PLANS FOR EARTH DAY, ENVIRONMENTAL CAUSES, 4/22/2008
Recycling, saving energy are priorities for many

FINDLAY, Ohio – A new opinion survey conducted by Corporate Research International (CRI), a leader in tracking national trends, issues and quality service, indicates that more than 75 percent of respondents have implemented energy-saving and environmentally friendly practices at home, including replacing regular light bulbs with energy-efficient bulbs, turning off lights more often, recycling and using reusable bags while shopping. In addition, 53 percent of respondents plan on taking part in an Earth Day activity this year, a celebration of the Earth and of the environment typically held on April 22.

According to the survey, 63 percent of respondents have decreased receiving paper mail when possible. Twenty-five percent indicated they saved gas by carpooling or using public transportation and 76 percent of respondents currently recycle at home. Sixty-one percent of respondents indicated they would be willing to spend between $1-$5 on a curbside recycling program and 54 percent said they would be wiling to spend at least $50 on an environmental cause or energy-saving practice.

“This survey shows what consumers feel they can do for the environment right now and what’s most important to them,” said Mike Mallett, CEO of Corporate Research International “Consumers are thinking more and more about the environment while they’re shopping, when they’re at home, and in their daily lives in general.”

The survey also found that 63 percent responded they had considered purchasing a hybrid or energy-efficient vehicle.

The reason for implementing environmentally friendly practices at home range for respondents from a number of causes, with 35 percent saying the loss of natural resources concerned them, 20 percent said air quality and another 17 percent were concerned with water quality.

Corporate Research International is pleased to serve as a resource for the media. Please contact us at mediarelations@corpri.com and we will respond to your inquiry promptly.

 
"Corporate Research International allows us to see what is going on in the field regarding our efforts to maintain brand value. Having them shop our sites on a regular basis allows us to identify problems early and resolve them before they become issues for our customers."

Ron Frisk, VP of Business Ventures & Capital projects
 


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