Customer Insight: Understanding your customers through data collection and translation of the data will allow your business to gain new customers and retain current customers.
Corporate Research International understands the extreme importance of understanding what your customers are saying. The research applications we provide will help provide your business with critical findings that will allow you to make informed business decisions. Each one of our applications is customized to your exact requirements.
They include IVR (Interactive Voice Response) and IWR (Interactive Web Response) surveys through a receipt invitation. Receipt surveys are a high-volume, low-detail tool that captures a general satisfaction index directly from the customer. CRI can also provide your business with immediate customer feedback through Rapid Response surveys by utilizing our group of self-recruited panelists. Finally, our customized Mystery Shopping (Secret Shopping) applications are a valuable customer insight application.
All data collected is provided to our clients in a live web-portal format. CRI can also utilize our in-house Analytics team to identify key drivers from the data collected.
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"Corporate Research International helped us develop, from ground up, a complete Guest Loyalty Program. With CRI as a partner we have been able to accurately measure Operational Execution allowing us to energize our store managers and create what we call a WOW Revolution."
Steve Hawter, VP of Training |
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